The Story

Because No One Else Would challenges our notion of what it means to revitalize a city. Starting with the largest surrender of the Civil War, Durham rose to become a 19th century industrial powerhouse with worldwide brands including Bull Durham and Lucky Strike.
But when the tobacco factory closed in 1987, it took all the jobs, banks and businesses. “Durham was like a ghost town,” says Mayor Bill Bell. The old tobacco factory was used for police training.

In 2004, Capitol Broadcasting bought the old American Tobacco factory campus and ignited the Durham renaissance. It’s the story of vision and risk, partnerships and perserverance to rebuild a community.



Adam Klein

American Underground

Bill Bell

Mayor, Durham NC

Bill Kalkhof

Downtown Durham Inc

Brad Brinegar


Connie Walker

WUNC Radio

Jim Goodmon

Capitol Broadcasting

Jim Wise

News & Observer

John Guss

Bennett Place Historic Site

John Morris

Former officer, Durham Police

Michael Goodmon

Capitol Broadcasting

Mike Hill

D3 Development

Scott Selig

Duke University

Walker Stone

Liberty Tobacco Warehouse

Wendy Hillis, AIA

Preservation Durham

Producers & Crew

Written & Produced by:

Hal Goodtree

Directed by:

Tim Finkbiner & Dan Oliver


Jason Fischer & Joe Anthony


Ben Parks


Wayne & Richard Mann

Produced by:

Goodtree & Company, Inc.

Horizon Productions

©2014 Capitol Broadcasting. All rights reserved.


Broadcast Premiere  |  Thursday, December 4, 2014  |  WRAL  |  Ch. 5 in the Triangle

Broadcast Encore  |  Saturday, December 20, 2014  |  FOX 50  |  Ch. 5 in the Triangle

Cary Premiere  |  Monday, January 12, 2015  |  The Cary  |  By Invitation Only

Cary Econ Dev  |  Wednesday, February 4, 2015 – 8 AM  |  Cary Chamber 

 Fargo Film Festival | Official Selection |  March 3-7, 2015

 Tupelo Film Festival | Official Selection |  April 16-18, 2015

 Longleaf Film Festival | Winner – Best Short Documentary |  May 2, 2015

Now airing on Durham Television Network  | TWC Ch. 8 – AT&T Ch. 99  |  Check the schedule

 Durham Bulls | Rainout/Rain Delay Programming – 2015 Season  | Time Warner Cable Sports Channel 323

Retail Outlets

North Carolina Museum of History  | 5 East Edenton St., Raleigh, NC 27601 |

Bennett Place State Historic Site  |  4409 Bennett Memorial Rd., Durham, NC 27705


For information about Screenings, Exhibitions or Sales, please contact:

Goodtree & Co., Inc.